Ashby vs Firefish
Two recruitment CRMs compared on pricing, features, and fit, so you can shortlist with confidence.
✓Pricing verified against vendor pagesData reviewed July 4, 2026How we research →
By Ramin Assemi, B2B SaaS marketer and former Head of Content at Close.comPublished Updated
Ashby
Analytics-first ATS expanding from startups into agencies
Best for: Tech-focused teams that prioritize analytics and product velocity
✓Best-in-class custom reporting and analytics
✓Rapid product velocity, constant shipping
✕Built for in-house hiring; weak multi-client database separation for agencies
✕Opaque pricing for AI add-ons and larger plans
Firefish
Recruitment CRM with built-in marketing for UK agencies
Best for: UK agencies that treat their website and brand as a candidate channel
✓Recruitment marketing (website CMS, campaigns, engagement tracking) built in
✓Outstanding UK-based support reputation
✕Rigid contract lengths reported by customers
✕Some job board integrations are paid extras
Our verdict
Choose Ashby if…
- ✓You're in in-house talent acquisition, a segment Firefish doesn't focus on
- ✓AI matching and assistance are on your must-have list
- ✓You need an open API for custom integrations
Choose Firefish if…
- ✓Multi-job-board posting is core to how you fill roles
Feature-by-feature
| Feature | Ashby | Firefish |
|---|---|---|
| ATS + CRM core | ✓ | ✓ |
| Email/inbox sync | ✓ | ✓ |
| LinkedIn / Chrome extension | ~ | ~ |
| Multi-job-board posting | ~ | ✓ |
| Built-in candidate sourcing | ~ | ~ |
| Workflow automation | ✓ | ✓ |
| AI matching & assistance | ✓ | ~ |
| Reporting & analytics | ✓ | ✓ |
| Temp back-office (pay & bill) | – | ~ |
| Open API | ✓ | ~ |
| Mobile app | – | ✓ |
What would it cost your team?
| Est. monthly cost, entry tier | 5 seats | 20 seats | 50 seats |
|---|---|---|---|
| Ashby (official) | $400/mo (org ≤100 employees)flat | $400/mo (org ≤100 employees)flat | $400/mo (org ≤100 employees)flat |
| Firefish (reported) | £400/mo | £1,600/mo | £4,000/mo |
Estimated from each vendor's published entry-tier price as of July 4, 2026; real quotes vary with plan tier, add-on modules, and contract terms. See how we label pricing confidence.
Frequently asked questions
How do Ashby and Firefish pricing compare?
Ashby pricing starts at $400/mo (org ≤100 employees) (official, reviewed July 4, 2026). Firefish pricing starts at £80/user/mo (reported, reviewed July 4, 2026).
What does Ashby cost?
Ashby pricing starts at $400/mo (org ≤100 employees) (official, reviewed July 4, 2026). Foundations $400/mo for organizations up to 100 employees (10% annual-commitment discount); larger plans and Analytics are custom-quoted. Priced by company headcount, not recruiter seats (vendor pricing page, Jul 2026).
What does Firefish cost?
Firefish pricing starts at £80/user/mo (reported, reviewed July 4, 2026). Vendor site is quote-led; Capterra reports Basic £80, Professional £90, Enterprise £105 per user/mo (Capterra, Oct 2025). Contract terms not verified; some job board integrations cost extra.
Which is rated higher, Ashby or Firefish?
Ashby is rated higher: 4.7/5 on G2 versus 4.4/5 for Firefish.
Who is Ashby best for, and who is Firefish best for?
Ashby: Tech-focused teams that prioritize analytics and product velocity. Firefish: UK agencies that treat their website and brand as a candidate channel.