Ashby vs Gem
Two recruitment CRMs compared on pricing, features, and fit, so you can shortlist with confidence.
✓Pricing verified against vendor pagesData reviewed July 4, 2026How we research →
By Ramin Assemi, B2B SaaS marketer and former Head of Content at Close.comPublished Updated
Ashby
Analytics-first ATS expanding from startups into agencies
Best for: Tech-focused teams that prioritize analytics and product velocity
✓Best-in-class custom reporting and analytics
✓Rapid product velocity, constant shipping
✕Built for in-house hiring; weak multi-client database separation for agencies
✕Opaque pricing for AI add-ons and larger plans
Gem
Sourcing-first talent platform with staffing-specific plans
Best for: Sourcing-led teams: in-house TA and outbound-heavy search firms
✓One-click sourcing across 30+ platforms with multi-channel sequencing
✓Best-in-class analytics and forecasting
✕Expensive at scale; enterprise deals run high per seat
✕Strict email-finding credit limits on lower tiers
Our verdict
Choose Ashby if…
Tech-focused teams that prioritize analytics and product velocity. See the feature table below for where it differs from Gem.
Choose Gem if…
- ✓You're in executive search firms, a segment Ashby doesn't focus on
- ✓You want built-in candidate sourcing instead of separate tools
- ✓Your team sources through LinkedIn every day
Feature-by-feature
| Feature | Ashby | Gem |
|---|---|---|
| ATS + CRM core | ✓ | ✓ |
| Email/inbox sync | ✓ | ✓ |
| LinkedIn / Chrome extension | ~ | ✓ |
| Multi-job-board posting | ~ | ~ |
| Built-in candidate sourcing | ~ | ✓ |
| Workflow automation | ✓ | ✓ |
| AI matching & assistance | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Temp back-office (pay & bill) | – | – |
| Open API | ✓ | ✓ |
| Mobile app | – | – |
What would it cost your team?
| Est. monthly cost, entry tier | 5 seats | 20 seats | 50 seats |
|---|---|---|---|
| Ashby (official) | $400/mo (org ≤100 employees)flat | $400/mo (org ≤100 employees)flat | $400/mo (org ≤100 employees)flat |
| Gem (official) | $495/mo | $1,980/mo | $4,950/mo |
Estimated from each vendor's published entry-tier price as of July 4, 2026; real quotes vary with plan tier, add-on modules, and contract terms. See how we label pricing confidence.
Frequently asked questions
How do Ashby and Gem pricing compare?
Ashby pricing starts at $400/mo (org ≤100 employees) (official, reviewed July 4, 2026). Gem pricing starts at $99/user/mo (official, reviewed July 4, 2026).
What does Ashby cost?
Ashby pricing starts at $400/mo (org ≤100 employees) (official, reviewed July 4, 2026). Foundations $400/mo for organizations up to 100 employees (10% annual-commitment discount); larger plans and Analytics are custom-quoted. Priced by company headcount, not recruiter seats (vendor pricing page, Jul 2026).
What does Gem cost?
Gem pricing starts at $99/user/mo (official, reviewed July 4, 2026). Staffing plans: Essentials $99/user/mo billed yearly (up to 3 users) and Professional $149/user/mo billed yearly (up to 10 users); Enterprise custom. Corporate/startup plans are quote-led; Gem now positions itself as an all-in-one recruiting platform, with ATS optional in some packaging. Email-finding credit limits vary by plan (vendor pricing pages, Jul 2026).
Which is rated higher, Ashby or Gem?
Gem is rated higher: 4.8/5 on G2 versus 4.7/5 for Ashby.
Who is Ashby best for, and who is Gem best for?
Ashby: Tech-focused teams that prioritize analytics and product velocity. Gem: Sourcing-led teams: in-house TA and outbound-heavy search firms.