Ashby vs Gem
Two recruitment CRMs compared on pricing, features, and fit, so you can shortlist with confidence.
✓Pricing verified against vendor pagesData reviewed September 22, 2026How we research →
By Ramin Assemi, B2B SaaS marketer and former Head of Content at Close.comPublished Updated
Ashby
Analytics-first ATS expanding from startups into agencies
Best for: Tech-focused teams that prioritize analytics and product velocity
✓Best-in-class custom reporting and analytics
✓Rapid product velocity, constant shipping
✕Built for in-house hiring; weak multi-client database separation for agencies
✕Opaque pricing for AI add-ons and larger plans
Gem
Sourcing-first talent platform with staffing-specific plans
Best for: Sourcing-led teams: in-house TA and outbound-heavy search firms
✓One-click sourcing across 30+ platforms with multi-channel sequencing
✓Best-in-class analytics and forecasting
✕Expensive at scale; enterprise deals run high per seat
✕Strict email-finding credit limits on lower tiers
Our verdict
Choose Ashby if…
Tech-focused teams that prioritize analytics and product velocity. See the feature table below for where it differs from Gem.
Choose Gem if…
- ✓You're in executive search firms, a segment Ashby doesn't focus on
- ✓You want built-in candidate sourcing instead of separate tools
- ✓Your team sources through LinkedIn every day
- ✓You want to trial before committing (free trial available)
Feature-by-feature
| Feature | Ashby | Gem |
|---|---|---|
| ATS + CRM core | ✓ | ✓ |
| Email/inbox sync | ✓ | ✓ |
| LinkedIn / Chrome extension | ~ | ✓ |
| Multi-job-board posting | ~ | ~ |
| Built-in candidate sourcing | ~ | ✓ |
| Workflow automation | ✓ | ✓ |
| AI matching & assistance | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Temp back-office (pay & bill) | – | – |
| Open API | ✓ | ✓ |
| Mobile app | – | – |
IncludedPartial or paid add-onNot available
What would it cost your team?
| Est. monthly cost, entry tier | 5 seats | 20 seats | 50 seats |
|---|---|---|---|
| Ashby (official) | $400/mo (org ≤100 employees)flat | $400/mo (org ≤100 employees)flat | $400/mo (org ≤100 employees)flat |
| Gem (official) | $695/mo | $2,780/mo | $6,950/mo |
Estimated from each vendor's published entry-tier price as of September 22, 2026; real quotes vary with plan tier, add-on modules, and contract terms. See how we label pricing confidence.
Frequently asked questions
How do Ashby and Gem pricing compare?
Ashby pricing starts at $400/mo (org ≤100 employees) (official, reviewed July 4, 2026). Gem pricing starts at $139/user/mo (official, reviewed September 22, 2026).
What does Ashby cost?
Ashby pricing starts at $400/mo (org ≤100 employees) (official, reviewed July 4, 2026). Foundations $400/mo for organizations up to 100 employees (10% annual-commitment discount); larger plans and Analytics are custom-quoted. Priced by company headcount, not recruiter seats (vendor pricing page, Jul 2026).
What does Gem cost?
Gem pricing starts at $139/user/mo (official, reviewed September 22, 2026). Staffing plans on monthly billing: Essentials $139/user/mo (up to 3 users per account) and Professional $199/user/mo (up to 10 users). Billed yearly those drop to $99 and $149. Enterprise is custom, with the choice of Gem's ATS or a third-party one. Both paid staffing plans start with a 7-day trial. Email-finding credits are 150/user/mo on Essentials and 750 on Professional. Corporate plans are quoted on company headcount, with discounted startup pricing under 100 employees (vendor pricing pages, Sep 2026).
Which is rated higher, Ashby or Gem?
Gem is rated higher: 4.8/5 on G2 versus 4.7/5 for Ashby on G2.
Who is Ashby best for, and who is Gem best for?
Ashby: Tech-focused teams that prioritize analytics and product velocity. Gem: Sourcing-led teams: in-house TA and outbound-heavy search firms.