Ashby vs Loxo
Two recruitment CRMs compared on pricing, features, and fit, so you can shortlist with confidence.
✓Pricing verified against vendor pagesData reviewed July 4, 2026How we research →
By Ramin Assemi, B2B SaaS marketer and former Head of Content at Close.comPublished Updated
Ashby
Analytics-first ATS expanding from startups into agencies
Best for: Tech-focused teams that prioritize analytics and product velocity
✓Best-in-class custom reporting and analytics
✓Rapid product velocity, constant shipping
✕Built for in-house hiring; weak multi-client database separation for agencies
✕Opaque pricing for AI add-ons and larger plans
Loxo
Talent intelligence platform with a 1.2B-profile sourcing database
Best for: Search firms and sourcing-heavy teams that live on outbound
✓Loxo Source: 1.2B-profile database can replace LinkedIn Recruiter licenses
✓Powerful omnichannel outreach (email, SMS, LinkedIn) plus AI notetaker
✕Steep price escalation as teams grow; recent price increases
✕Strict contact-data credit limits on lower tiers
Our verdict
Choose Ashby if…
Tech-focused teams that prioritize analytics and product velocity. See the feature table below for where it differs from Loxo.
Choose Loxo if…
- ✓You're in executive search firms, a segment Ashby doesn't focus on
- ✓You want built-in candidate sourcing instead of separate tools
- ✓Your team sources through LinkedIn every day
- ✓You want to trial before committing (free trial available)
Feature-by-feature
| Feature | Ashby | Loxo |
|---|---|---|
| ATS + CRM core | ✓ | ✓ |
| Email/inbox sync | ✓ | ✓ |
| LinkedIn / Chrome extension | ~ | ✓ |
| Multi-job-board posting | ~ | ~ |
| Built-in candidate sourcing | ~ | ✓ |
| Workflow automation | ✓ | ✓ |
| AI matching & assistance | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Temp back-office (pay & bill) | – | – |
| Open API | ✓ | ✓ |
| Mobile app | – | ✓ |
What would it cost your team?
| Est. monthly cost, entry tier | 5 seats | 20 seats | 50 seats |
|---|---|---|---|
| Ashby (official) | $400/mo (org ≤100 employees)flat | $400/mo (org ≤100 employees)flat | $400/mo (org ≤100 employees)flat |
| Loxo (official) | $845/mo | $3,380/mo | $8,450/mo |
Estimated from each vendor's published entry-tier price as of July 4, 2026; real quotes vary with plan tier, add-on modules, and contract terms. See how we label pricing confidence.
Frequently asked questions
How do Ashby and Loxo pricing compare?
Ashby pricing starts at $400/mo (org ≤100 employees) (official, reviewed July 4, 2026). Loxo pricing starts at $169/user/mo (official, reviewed July 4, 2026).
What does Ashby cost?
Ashby pricing starts at $400/mo (org ≤100 employees) (official, reviewed July 4, 2026). Foundations $400/mo for organizations up to 100 employees (10% annual-commitment discount); larger plans and Analytics are custom-quoted. Priced by company headcount, not recruiter seats (vendor pricing page, Jul 2026).
What does Loxo cost?
Loxo pricing starts at $169/user/mo (official, reviewed July 4, 2026). Basic at $169/user/mo on annual billing for new customers; Professional and Enterprise are quote-based. Note: third-party sites still show an older $109 price; the current official page supersedes it. Contact-data credits are metered separately (vendor pricing page, Jul 2026).
Which is rated higher, Ashby or Loxo?
Ashby is rated higher: 4.7/5 on G2 versus 4.6/5 for Loxo.
Who is Ashby best for, and who is Loxo best for?
Ashby: Tech-focused teams that prioritize analytics and product velocity. Loxo: Search firms and sourcing-heavy teams that live on outbound.