Atlas vs Firefish
Two recruitment CRMs compared on pricing, features, and fit, so you can shortlist with confidence.
✓Pricing verified against vendor pagesData reviewed July 4, 2026How we research →
By Ramin Assemi, B2B SaaS marketer and former Head of Content at Close.comPublished Updated
Atlas
AI-native "CRMx" that writes the record from your calls and email
Best for: Agency desks — perm, executive search and contract — that want capture and automation instead of CRM data entry
✓Automatic capture is the real differentiator: calls, email and meetings land on the record without anyone typing a note, with transcripts, summaries and actions attached to the right person and company (G2 reviewers, Mar–Aug 2026; vendor site, Sep 2026)
✓Reviewers who ran Bullhorn and Vincere before it single out support response times as the best they've used (G2, Jul 2026)
✕Contract billing, not pay & bill: GP, invoice and payment status are tracked and pushed to Xero, but that link runs one way, there is no payroll, and timesheet capture is not described anywhere Atlas publishes — a desk that pays contractors needs that machinery elsewhere (Atlas team, Sep 2026)
✕WhatsApp and contact enrichment are paid add-ons rather than part of the seat: about £7/user/mo and from £20/user/mo (Atlas team, Sep 2026)
Firefish
Recruitment CRM with built-in marketing for UK agencies
Best for: UK agencies that treat their website and brand as a candidate channel
✓Recruitment marketing (website CMS, campaigns, engagement tracking) built in
✓Outstanding UK-based support reputation
✕Rigid contract lengths reported by customers
✕Some job board integrations are paid extras
Our verdict
Choose Atlas if…
- ✓You're in executive search firms, a segment Firefish doesn't focus on
- ✓You're in contract & temp staffing, a segment Firefish doesn't focus on
- ✓AI matching and assistance are on your must-have list
- ✓You need an open API for custom integrations
Choose Firefish if…
- ✓Multi-job-board posting is core to how you fill roles
Feature-by-feature
| Feature | Atlas | Firefish |
|---|---|---|
| ATS + CRM core | ✓ | ✓ |
| Email/inbox sync | ✓ | ✓ |
| LinkedIn / Chrome extension | ~ | ~ |
| Multi-job-board posting | ~ | ✓ |
| Built-in candidate sourcing | ~ | ~ |
| Workflow automation | ✓ | ✓ |
| AI matching & assistance | ✓ | ~ |
| Reporting & analytics | ✓ | ✓ |
| Temp back-office (pay & bill) | ~ | ~ |
| Open API | ✓ | ~ |
| Mobile app | ~ | ✓ |
IncludedPartial or paid add-onNot available
What would it cost your team?
| Est. monthly cost, entry tier | 5 seats | 20 seats | 50 seats |
|---|---|---|---|
| Atlas (official) | £125/user/mo (12-mo term)flat | £125/user/mo (12-mo term)flat | £125/user/mo (12-mo term)flat |
| Firefish (reported) | £400/mo | £1,600/mo | £4,000/mo |
Estimated from each vendor's published entry-tier price as of July 4, 2026; real quotes vary with plan tier, add-on modules, and contract terms. See how we label pricing confidence.
Frequently asked questions
How do Atlas and Firefish pricing compare?
Atlas pricing starts at £125/user/mo (12-mo term) (official, reviewed July 4, 2026). Firefish pricing starts at £80/user/mo (reported, reviewed July 4, 2026).
What does Atlas cost?
Atlas pricing starts at £125/user/mo (12-mo term) (official, reviewed July 4, 2026). £125/user/mo is Atlas's standard rate on its standard 12-month term, supplied by the vendor and also sold in USD, EUR and AUD; payment is monthly or annually in advance, and discounts apply for longer terms, upfront payment and volume. A no-commitment option exists at a higher rate. Two add-ons are licensed per seat and are not in the £125: Contact Enrichment from £20/user/mo and WhatsApp from about £7/user/mo (Atlas team, Sep 2026).
What does Firefish cost?
Firefish pricing starts at £80/user/mo (reported, reviewed July 4, 2026). Vendor site is quote-led; Capterra reports Basic £80, Professional £90, Enterprise £105 per user/mo (Capterra, Oct 2025). Contract terms not verified; some job board integrations cost extra.
Which is rated higher, Atlas or Firefish?
Atlas is rated higher: 4.9/5 on G2 versus 4.4/5 for Firefish on G2.
Who is Atlas best for, and who is Firefish best for?
Atlas: Agency desks — perm, executive search and contract — that want capture and automation instead of CRM data entry. Firefish: UK agencies that treat their website and brand as a candidate channel.