Avature vs Firefish
Two recruitment CRMs compared on pricing, features, and fit, so you can shortlist with confidence.
✓Pricing verified against vendor pagesData reviewed July 4, 2026How we research →
By Ramin Assemi, B2B SaaS marketer and former Head of Content at Close.comPublished Updated
Avature
Endlessly configurable enterprise TA suite (ATS + CRM)
Best for: Global enterprises and RPOs needing bespoke workflows
✓Extreme workflow configurability for global, complex programs
✓Market-leading proactive candidate pooling and campus/event tooling
✕Resource-intensive implementations
✕Needs dedicated admin capacity
Firefish
Recruitment CRM with built-in marketing for UK agencies
Best for: UK agencies that treat their website and brand as a candidate channel
✓Recruitment marketing (website CMS, campaigns, engagement tracking) built in
✓Outstanding UK-based support reputation
✕Rigid contract lengths reported by customers
✕Some job board integrations are paid extras
Our verdict
Choose Avature if…
- ✓You're in in-house talent acquisition, a segment Firefish doesn't focus on
- ✓You're in campus & graduate recruiting, a segment Firefish doesn't focus on
- ✓You're in rpo providers, a segment Firefish doesn't focus on
- ✓You need an open API for custom integrations
Choose Firefish if…
- ✓You're in recruitment agencies & staffing firms, a segment Avature doesn't focus on
Feature-by-feature
| Feature | Avature | Firefish |
|---|---|---|
| ATS + CRM core | ✓ | ✓ |
| Email/inbox sync | ✓ | ✓ |
| LinkedIn / Chrome extension | ~ | ~ |
| Multi-job-board posting | ✓ | ✓ |
| Built-in candidate sourcing | ~ | ~ |
| Workflow automation | ✓ | ✓ |
| AI matching & assistance | ~ | ~ |
| Reporting & analytics | ✓ | ✓ |
| Temp back-office (pay & bill) | – | ~ |
| Open API | ✓ | ~ |
| Mobile app | ~ | ✓ |
What would it cost your team?
| Est. monthly cost, entry tier | 5 seats | 20 seats | 50 seats |
|---|---|---|---|
| Avature (official) | Custom quote | Custom quote | Custom quote |
| Firefish (reported) | £400/mo | £1,600/mo | £4,000/mo |
Estimated from each vendor's published entry-tier price as of July 4, 2026; real quotes vary with plan tier, add-on modules, and contract terms. See how we label pricing confidence.
Frequently asked questions
How do Avature and Firefish pricing compare?
Avature uses custom quote-based pricing and does not publish list prices (official, reviewed July 4, 2026). Firefish pricing starts at £80/user/mo (reported, reviewed July 4, 2026).
What does Avature cost?
Avature uses custom quote-based pricing and does not publish list prices (official, reviewed July 4, 2026). Custom quote only, demo-led modular suite with no public pricing or published billing basis (vendor site, Jul 2026).
What does Firefish cost?
Firefish pricing starts at £80/user/mo (reported, reviewed July 4, 2026). Vendor site is quote-led; Capterra reports Basic £80, Professional £90, Enterprise £105 per user/mo (Capterra, Oct 2025). Contract terms not verified; some job board integrations cost extra.
Who is Avature best for, and who is Firefish best for?
Avature: Global enterprises and RPOs needing bespoke workflows. Firefish: UK agencies that treat their website and brand as a candidate channel.