Firefish vs Fountain
Two recruitment CRMs compared on pricing, features, and fit, so you can shortlist with confidence.
✓Pricing verified against vendor pagesData reviewed July 4, 2026How we research →
By Ramin Assemi, B2B SaaS marketer and former Head of Content at Close.comPublished Updated
Firefish
Recruitment CRM with built-in marketing for UK agencies
Best for: UK agencies that treat their website and brand as a candidate channel
✓Recruitment marketing (website CMS, campaigns, engagement tracking) built in
✓Outstanding UK-based support reputation
✕Rigid contract lengths reported by customers
✕Some job board integrations are paid extras
Fountain
Frontline hiring OS: text-to-apply at massive volume
Best for: Employers making 500+ frontline hires a year
✓Mobile-first text-to-apply flows: no resumes, no accounts
✓24/7 AI voice screening and knockout validation
✕Franchise setups are implementation-intensive
✕Historically stops at screening; workforce management needs add-ons
Our verdict
Choose Firefish if…
- ✓You're in recruitment agencies & staffing firms, a segment Fountain doesn't focus on
- ✓Multi-job-board posting is core to how you fill roles
- ✓Reporting and analytics drive how you run the desk
Choose Fountain if…
- ✓You're in high-volume hiring, a segment Firefish doesn't focus on
- ✓You're in hiring-heavy industries, a segment Firefish doesn't focus on
- ✓AI matching and assistance are on your must-have list
Feature-by-feature
| Feature | Firefish | Fountain |
|---|---|---|
| ATS + CRM core | ✓ | ✓ |
| Email/inbox sync | ✓ | ~ |
| LinkedIn / Chrome extension | ~ | – |
| Multi-job-board posting | ✓ | ~ |
| Built-in candidate sourcing | ~ | ~ |
| Workflow automation | ✓ | ✓ |
| AI matching & assistance | ~ | ✓ |
| Reporting & analytics | ✓ | ~ |
| Temp back-office (pay & bill) | ~ | ~ |
| Open API | ~ | ~ |
| Mobile app | ✓ | ✓ |
What would it cost your team?
| Est. monthly cost, entry tier | 5 seats | 20 seats | 50 seats |
|---|---|---|---|
| Firefish (reported) | £400/mo | £1,600/mo | £4,000/mo |
| Fountain (official) | Custom quote | Custom quote | Custom quote |
Estimated from each vendor's published entry-tier price as of July 4, 2026; real quotes vary with plan tier, add-on modules, and contract terms. See how we label pricing confidence.
Frequently asked questions
How do Firefish and Fountain pricing compare?
Firefish pricing starts at £80/user/mo (reported, reviewed July 4, 2026). Fountain uses custom quote-based pricing and does not publish list prices (official, reviewed July 4, 2026).
What does Firefish cost?
Firefish pricing starts at £80/user/mo (reported, reviewed July 4, 2026). Vendor site is quote-led; Capterra reports Basic £80, Professional £90, Enterprise £105 per user/mo (Capterra, Oct 2025). Contract terms not verified; some job board integrations cost extra.
What does Fountain cost?
Fountain uses custom quote-based pricing and does not publish list prices (official, reviewed July 4, 2026). Custom quote only. The suite now spans ATS, CRM, sourcing, onboarding, and shift scheduling; billing metric not published (vendor site, Jul 2026).
Who is Firefish best for, and who is Fountain best for?
Firefish: UK agencies that treat their website and brand as a candidate channel. Fountain: Employers making 500+ frontline hires a year.