Firefish vs Gem
Two recruitment CRMs compared on pricing, features, and fit, so you can shortlist with confidence.
✓Pricing verified against vendor pagesData reviewed July 4, 2026How we research →
By Ramin Assemi, B2B SaaS marketer and former Head of Content at Close.comPublished Updated
Firefish
Recruitment CRM with built-in marketing for UK agencies
Best for: UK agencies that treat their website and brand as a candidate channel
✓Recruitment marketing (website CMS, campaigns, engagement tracking) built in
✓Outstanding UK-based support reputation
✕Rigid contract lengths reported by customers
✕Some job board integrations are paid extras
Gem
Sourcing-first talent platform with staffing-specific plans
Best for: Sourcing-led teams: in-house TA and outbound-heavy search firms
✓One-click sourcing across 30+ platforms with multi-channel sequencing
✓Best-in-class analytics and forecasting
✕Expensive at scale; enterprise deals run high per seat
✕Strict email-finding credit limits on lower tiers
Our verdict
Choose Firefish if…
- ✓Multi-job-board posting is core to how you fill roles
Choose Gem if…
- ✓You're in in-house talent acquisition, a segment Firefish doesn't focus on
- ✓You're in executive search firms, a segment Firefish doesn't focus on
- ✓You want built-in candidate sourcing instead of separate tools
- ✓AI matching and assistance are on your must-have list
Feature-by-feature
| Feature | Firefish | Gem |
|---|---|---|
| ATS + CRM core | ✓ | ✓ |
| Email/inbox sync | ✓ | ✓ |
| LinkedIn / Chrome extension | ~ | ✓ |
| Multi-job-board posting | ✓ | ~ |
| Built-in candidate sourcing | ~ | ✓ |
| Workflow automation | ✓ | ✓ |
| AI matching & assistance | ~ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Temp back-office (pay & bill) | ~ | – |
| Open API | ~ | ✓ |
| Mobile app | ✓ | – |
What would it cost your team?
| Est. monthly cost, entry tier | 5 seats | 20 seats | 50 seats |
|---|---|---|---|
| Firefish (reported) | £400/mo | £1,600/mo | £4,000/mo |
| Gem (official) | $495/mo | $1,980/mo | $4,950/mo |
Estimated from each vendor's published entry-tier price as of July 4, 2026; real quotes vary with plan tier, add-on modules, and contract terms. See how we label pricing confidence.
Frequently asked questions
How do Firefish and Gem pricing compare?
Firefish pricing starts at £80/user/mo (reported, reviewed July 4, 2026). Gem pricing starts at $99/user/mo (official, reviewed July 4, 2026).
What does Firefish cost?
Firefish pricing starts at £80/user/mo (reported, reviewed July 4, 2026). Vendor site is quote-led; Capterra reports Basic £80, Professional £90, Enterprise £105 per user/mo (Capterra, Oct 2025). Contract terms not verified; some job board integrations cost extra.
What does Gem cost?
Gem pricing starts at $99/user/mo (official, reviewed July 4, 2026). Staffing plans: Essentials $99/user/mo billed yearly (up to 3 users) and Professional $149/user/mo billed yearly (up to 10 users); Enterprise custom. Corporate/startup plans are quote-led; Gem now positions itself as an all-in-one recruiting platform, with ATS optional in some packaging. Email-finding credit limits vary by plan (vendor pricing pages, Jul 2026).
Which is rated higher, Firefish or Gem?
Gem is rated higher: 4.8/5 on G2 versus 4.4/5 for Firefish.
Who is Firefish best for, and who is Gem best for?
Firefish: UK agencies that treat their website and brand as a candidate channel. Gem: Sourcing-led teams: in-house TA and outbound-heavy search firms.