Firefish vs Loxo
Two recruitment CRMs compared on pricing, features, and fit, so you can shortlist with confidence.
✓Pricing verified against vendor pagesData reviewed September 22, 2026How we research →
By Ramin Assemi, B2B SaaS marketer and former Head of Content at Close.comPublished Updated
Firefish
Recruitment CRM with built-in marketing for UK agencies
Best for: UK agencies that treat their website and brand as a candidate channel
✓Recruitment marketing (website CMS, campaigns, engagement tracking) built in
✓Outstanding UK-based support reputation
✕Rigid contract lengths reported by customers
✕Some job board integrations are paid extras
Loxo
Talent intelligence platform with an 850M+ profile sourcing database
Best for: Search firms and sourcing-heavy teams that live on outbound
✓Loxo Source, an 850M+ profile talent graph on the Professional tier, can replace LinkedIn Recruiter licenses (vendor pricing page, Sep 2026)
✓Powerful omnichannel outreach (email, SMS, LinkedIn) plus AI notetaker
✕Customers report price increases at renewal with no published cap, and the $149 Core price is sold as a limited-time new-customer offer (vendor pricing page, Sep 2026)
✕Strict contact-data credit limits on lower tiers
Our verdict
Choose Firefish if…
- ✓Multi-job-board posting is core to how you fill roles
Choose Loxo if…
- ✓You're in executive search firms, a segment Firefish doesn't focus on
- ✓You're in in-house talent acquisition, a segment Firefish doesn't focus on
- ✓You want built-in candidate sourcing instead of separate tools
- ✓AI matching and assistance are on your must-have list
Feature-by-feature
| Feature | Firefish | Loxo |
|---|---|---|
| ATS + CRM core | ✓ | ✓ |
| Email/inbox sync | ✓ | ✓ |
| LinkedIn / Chrome extension | ~ | ✓ |
| Multi-job-board posting | ✓ | ~ |
| Built-in candidate sourcing | ~ | ✓ |
| Workflow automation | ✓ | ✓ |
| AI matching & assistance | ~ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Temp back-office (pay & bill) | ~ | – |
| Open API | ~ | ✓ |
| Mobile app | ✓ | ✓ |
IncludedPartial or paid add-onNot available
What would it cost your team?
| Est. monthly cost, entry tier | 5 seats | 20 seats | 50 seats |
|---|---|---|---|
| Firefish (reported) | £400/mo | £1,600/mo | £4,000/mo |
| Loxo (official) | $149/user/mo (annual)flat | $149/user/mo (annual)flat | $149/user/mo (annual)flat |
Estimated from each vendor's published entry-tier price as of September 22, 2026; real quotes vary with plan tier, add-on modules, and contract terms. See how we label pricing confidence.
Frequently asked questions
How do Firefish and Loxo pricing compare?
Firefish pricing starts at £80/user/mo (reported, reviewed September 22, 2026). Loxo pricing starts at $149/user/mo (annual) (official, reviewed September 22, 2026).
What does Firefish cost?
Firefish pricing starts at £80/user/mo (reported, reviewed September 22, 2026). Vendor site is quote-led: its pricing page names Basic, Professional and Enterprise plans without prices, plus add-on modules "from £150 per module" with no billing period stated (vendor pricing page, Sep 2026). Capterra reports Basic £80, Professional £90, Enterprise £105 per user/mo (Capterra, Oct 2025). Contract terms not verified; some job board integrations cost extra.
What does Loxo cost?
Loxo pricing starts at $149/user/mo (annual) (official, reviewed September 22, 2026). Annual plans only, paid up front; there is no monthly contract. Core, the entry tier, is $149/user/mo and Professional is $199/user/mo, both billed annually and both labelled a limited-time offer for new customers. Enterprise is a custom annual agreement. Professional includes 2,500 data credits per seat each month. Third-party sites still quote older $109 and $169 prices, which the vendor page supersedes. There is no free tier any more; the trial is 7 days on the Professional platform (vendor pricing page, Sep 2026).
Which is rated higher, Firefish or Loxo?
Loxo is rated higher: 4.6/5 on G2 versus 4.4/5 for Firefish on G2.
Who is Firefish best for, and who is Loxo best for?
Firefish: UK agencies that treat their website and brand as a candidate channel. Loxo: Search firms and sourcing-heavy teams that live on outbound.