Firefish vs Pinpoint
Two recruitment CRMs compared on pricing, features, and fit, so you can shortlist with confidence.
✓Pricing verified against vendor pagesData reviewed July 4, 2026How we research →
By Ramin Assemi, B2B SaaS marketer and former Head of Content at Close.comPublished Updated
Firefish
Recruitment CRM with built-in marketing for UK agencies
Best for: UK agencies that treat their website and brand as a candidate channel
✓Recruitment marketing (website CMS, campaigns, engagement tracking) built in
✓Outstanding UK-based support reputation
✕Rigid contract lengths reported by customers
✕Some job board integrations are paid extras
Pinpoint
ATS with built-in talent CRM and certified AI governance
Best for: Multi-brand organizations hiring corporate and frontline roles together
✓Intuitive enough that hiring managers need zero retraining
✓Certified to ISO 42001 (AI), ISO 27001, and SOC 2 Type II
✕Priced beyond tiny teams
✕Not built for agency placements
Our verdict
Choose Firefish if…
- ✓You're in recruitment agencies & staffing firms, a segment Pinpoint doesn't focus on
Choose Pinpoint if…
- ✓You're in in-house talent acquisition, a segment Firefish doesn't focus on
- ✓You're in hiring-heavy industries, a segment Firefish doesn't focus on
- ✓AI matching and assistance are on your must-have list
- ✓Peer sentiment: 4.8/5 across 116 G2 reviews vs 4.4/5 for Firefish
Feature-by-feature
| Feature | Firefish | Pinpoint |
|---|---|---|
| ATS + CRM core | ✓ | ✓ |
| Email/inbox sync | ✓ | ✓ |
| LinkedIn / Chrome extension | ~ | ~ |
| Multi-job-board posting | ✓ | ✓ |
| Built-in candidate sourcing | ~ | ~ |
| Workflow automation | ✓ | ✓ |
| AI matching & assistance | ~ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Temp back-office (pay & bill) | ~ | – |
| Open API | ~ | ~ |
| Mobile app | ✓ | ~ |
What would it cost your team?
| Est. monthly cost, entry tier | 5 seats | 20 seats | 50 seats |
|---|---|---|---|
| Firefish (reported) | £400/mo | £1,600/mo | £4,000/mo |
| Pinpoint (official) | Custom quote | Custom quote | Custom quote |
Estimated from each vendor's published entry-tier price as of July 4, 2026; real quotes vary with plan tier, add-on modules, and contract terms. See how we label pricing confidence.
Frequently asked questions
How do Firefish and Pinpoint pricing compare?
Firefish pricing starts at £80/user/mo (reported, reviewed July 4, 2026). Pinpoint uses custom quote-based pricing and does not publish list prices (official, reviewed July 4, 2026).
What does Firefish cost?
Firefish pricing starts at £80/user/mo (reported, reviewed July 4, 2026). Vendor site is quote-led; Capterra reports Basic £80, Professional £90, Enterprise £105 per user/mo (Capterra, Oct 2025). Contract terms not verified; some job board integrations cost extra.
What does Pinpoint cost?
Pinpoint uses custom quote-based pricing and does not publish list prices (official, reviewed July 4, 2026). Custom quote only ('Request pricing'). Third-party sources suggest roughly $384+/mo entry points but these are unverified (vendor site, Jul 2026).
Which is rated higher, Firefish or Pinpoint?
Pinpoint is rated higher: 4.8/5 on G2 versus 4.4/5 for Firefish.
Who is Firefish best for, and who is Pinpoint best for?
Firefish: UK agencies that treat their website and brand as a candidate channel. Pinpoint: Multi-brand organizations hiring corporate and frontline roles together.